It’s the people stup..

Search, Talent No Responses »
Aug 252005

Joel Cheesman pointed to an NYT article about Google’s metamorphosis. For all its technical prowess, it just seemed to me that consciously or not Google’s strategic advantage would not come in the long run from its product line up but from its Human Capital asset base.

I wonder if we will see – in the not too distant future – Google renaissance geeks competing with the McKinsey or IBM Global Services consultants, armed with a totally different value proposition and engagement paradigm.

The product is people, right?

Posted by jorge at 9:05 pm

On a spin

Companies, General No Responses »
Aug 152005

A couple of people have mentioned to me that they thought it was a good idea for Yahoo! to divest from Seek, whilst the listed company reported bumper revenues and profit for the year ending June ‘05, coming mainly from the small and medium enterprise segment (as reported by Shortlist: password protected), in an advertising niche reportedly far from saturated.

My impression was that developments and products like vertical search or the proliferation of .jobs sites were going to turn the job boards on their heads.

My answer right now is ‘I can’t tell’: I am still getting blank stares when I mention .jobs for the first time to someone, and vertical search appears to be very much a US-centric event (unless the local players are keeping quiet for now), amongst other things.

So there I go on a spin:

If at all, how far behind the curve is the Australasian marketplace in regards to the adoption of alternative recruitment advertising and candidate sourcing vehicles?

Am I totally overstating the incremental value of these new vehicles to the job seeker?

Am I totally wrong by thinking that job boards in their current shape will be impacted by .jobs, search, better-tracked referrals, etc.?

I guess clients – job seekers and employers/recruiters alike – will vote with their feet.

Posted by jorge at 3:45 pm

recruitment musings – part 1

Search, Sourcing, Talent No Responses »
Aug 112005

Impressive, what Indeed and Simplyhired and Workzoo have done to date. Scary what Yahoo and Google can do in the space. A lot of people are going ho-hum for various reasons, but heck.. there might be even more to vertical search that what we can visualise now, as John Sumser theorises.

Even though the top layer in the recruitment process value chain – advertising – is being nicely tooled with filtering, rss’ing, etc. a core issue remains unaddressed: the job seeker still faces different apply online engines, multiple registrations, multiple resume uploads, broken links, outdated ads, etc.

The most obvious and not-so-original way of circumventing this is to give the aggregator the responsibility for creating an anchor between one registration/one cv and the job ads being scraped. By doing that, we are also charging them with the responsibility of ensuring that job applications get to the right destination in time.That does not sound like a web 2.0 experience (eek!) for the job seeker, or a 2.0 undertaking (eeeek!) for the aggregator.

Posted by jorge at 8:22 pm
© 2012 LatinOcean - Digital Marketing Consulting Suffusion theme by Sayontan Sinha

Switch to our mobile site