LatinOcean – Digital Marketing Consulting

Yesterday I was pretty torn between two industry thinkers/doers, cheesman and weddle (via cheeseman). The arguments in their postings were sound, but I have to admit – for some reason the assertions on either side just felt off (for things that you have an opinion on but you can’t explain why please see blink).

I am contrary to summarising other bloggers’ discourse (maybe just lazy) so you just gonna have to read them; trust me am doing this for your own good.

Well from that read, here’s my tablet:

- There are no passive or active job seekers. If you’re looking for a job, you’re looking for a job. The theme has been seriously harmed by the fact that job board or career site visitors have been called “active”.

- If you are an extraordinary performer, you will always make time to look for the next best thing, specially if your current occupation is not fulfilling, or if you are ever ambitious, etc. But if you decide not to go to a job board and instead use your network, present biz cases to potential employers, research the company, etc. doesn’t mean you are passive!

- The job board visitor, amongst which there is a number of serial applicants, do what the AP headhunter pointed in his post should not be done (via Michael). If by any chance someone is to be called passive is the guy that puts 200 jobs in the basket facility on your site, pushes the apply now button and waits for offers. I am not calling him active, or passive.. I am calling him lazy.

- Job boards and vertical search engines might end up being the lazy job seeker tools of choice.

- Lazy job seekers might create a lot of churn, but I won’t say (yet) that these are lesser-quality candidates.

- Online classifieds tend to send unqualified leads to advertisers (Weddle says that only happens in recruitment; I say there are tyre-kickers for real estate ads, and – ahem – cars). One solution for the hirer might be to pay the advertiser per qualified lead (e.g. an applicant not rejected in the first filter – visa permits, etc.)

- The challenge for those who decide to put up a corporate career site is how to avoid the unsuitable lazy job seeker.

I am going to get me a helmet now, just in case. Have a great weekend.

Zingee is showing its wares at DEMO 2006. (*) The grab line is ‘really simple sharing’ so you know what this is about. An ex-Kazaa gent is doing the marketing. Hope the copyright hooha can be better managed this time around. Let’s see if I can get a beta account.

I am thinking job seekers sharing their cv’s or portions thereof to trusted contacts (agencies, corporates), allowing real value-add intermediaries to fill up the database with the real gold: ref checks, police record, assessments results, etc.

(*) Other aussies going to Phoenix are digislide. This is a more established company with a 16-year track record. Cool product listing specially the upcoming miniature projector. Here’s to both of you bringing obscene amounts of seed capital and market interest.

via Next section – smh 07.02.06

You start memorising Mufasa‘s lines; that’s what happens to you when your kids leave their cd books in the car: .

I was reading Brett’s comments about MyCareer; truth is I don’t see the innovation, and in general, I don’t get why the site is more progressive than the others. The site’s more pleasing to use than before, though.

That may well be a very myopic assessment as I am not a techie to praise programming prowess or a ‘real’ job seeker. In any case, the performance of the job board will be assessed on its merits as a sourcer of placeable candidates – on the client side – and producing the one dream job for the applicant (cool campaign too)

Before I left the site I had a brief look at the content. In the career advisory there is a section on how to deal with some questions at interview time:

Q: “What do you believe are your weaknesses?”
No-one readily admits real weaknesses in an interview situation. It is general knowledge that this is an opportunity to turn the question into a positive. Think of something that relates to your experience of work that is plausible as a weakness but is not really a negative point. Eg; “I am very particular about detail”, “I become very focussed on the projects I am involved in”

This is Careeone’s take on the subject, whilst Seek advises you to duck if you get asked this question.

Risk is: the recruiter might not be buying it. Personally, I daydream a few times a week, I procrastinate a lot when it comes to housework, and write pretty cheesy poetry in spanish…

How about you?

Is truelocal an attempt to:

a.- protect a parcel of news’ offline classified advertising business?
b.- add relevancy (as in classifieds are – well – that!)
c.- all of the above
d.- none of the above

at whitepage

who says ads by google are not informative?