In a previous life, before wearing my Marketing and Tech hats, I used to head a small team of financial analysts at a holding firm with a number of companies in different verticals. The whole team got recruited whilst we were finishing uni. Awesome gig, great mentoring, unencumbered learning, nosing around all the companies, university life with a paycheck.
Ah! The gold jewelry exporter: the whole operation fascinated me, from the excitement of getting the bullion in from the Federal Reserve escorted by armed guards, to the design sketches and the workshop, which was explicitly constructed to minimise waste.
For example, the whole shop floor stood on a drainage system that would wash any gold that would fall from the chain-making machines so that it can be reused later. Similarly, the artisans were given special clothes that were vacuumed at the end of the day (once they had taken them out 
I remember this moment when I saw a supervisor removing (not surgically!) a tiny gold ring from a worker’s eyebrow. And so forth.
I recalled this experience a few years later when my (then) boss asked me to propose a few names for a project to revamp our candidate relationship systems. I thought we should call it project gold, because we were dealing with precious input.
And I remembered this again now that I am coming out of this fab discussion about higher purpose: placing someone in a job so he/she can fund studies, changing the life of a South African engineer when we organize his move to Perth, offering care for a recently retrenched individual who will avoid further personal distress. Higher purpose…We never got to officially name the project, but I trust there are a few candidates that come to see us that feel like gold.
