Gimme some straight talk!
Dear consumer product marketeer:
Perhaps if you give me some straight talk, I might not be too upset to get interrupted.
A couple of days ago, I saw an ad about either yogurt or a breakky bar or somn in that portfolio. The message – if I got it – was that it was made of real fruit
But you know how they put in the box with big bold in-a-star yellow gold letters?
‘Made from 40% fruit’
‘Made from 40% fruit’
I just typed it in one more time in case I missed somn and this post looks more stupid than the ad.
What does made from 40% fruit mean?
I’d like to think that they meant that 40% of the product’s inputs ARE fruit, but I am not 100% sure. Or even still that the finished product IS 40% fruit (inputs).
Could they make a clearer assertion without getting in deep fruit?
