don’t make it too easy for your customer
…. if convenience will reduce your product benefits.
cases in point:
I am not interested in buying a subscription to the big issue; part of the purchase experience is to have a chit chat to the street mag vendors – the majority of them homeless people. It is a very sobering exchange on the way to the office.
I won’t be organising direct debits to give money to the church’s charities so i don’t have to worry about it … when my kid asks me during mass as to where our donation goes when it’s time to hand it in, i get to explain a bit of the world he doesn’t know. Opportunities to talk about poverty don’t come easy, you know (and I am not swimming in it, just in case)
are you making it too easy for your customer?
