if pbl media buys fairfax holdings – conjectures

Oct 172006

- the overlapping online vertical media properties would either consolidate (seekmycareer.com.au) or disappear (cars, etc) depending on what they bring to the table (share, tech, brand).

- Maybe pblmsn and ffx digital coexist, with both portals pointing to common verticals

- the (pbl) online properties will have a print media outlet, which always helps if used effectively (e.g. think the mycareer section of the smh. or cross media links)

- news is going to have a harder time in catching online (not impossible though)

http://www.blogger.com/profile/8848046 Brett I

Mate I have high hopes for what News can do with CareerOne at least. Definitely not sticking my $#lls on the line and saying they will beat anyone yet, but I think we can expect some serious moves in the coming year.
It will also be interesting to see what happens to MyC and Seek if it happens won’t it. Will it become a 2 horse race or does it make more sense to run them independently?
Personally I think a 2 horse race plays right into CareerOne’s hands.
Not to mention everyone else’s
http://www.blogger.com/profile/210302 Jorge

all up for grabs m’friend

LatinOcean – Digital Marketing Consulting

if pbl media buys fairfax holdings – conjectures

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