I did not like the sound of it but I can be a lazy and in a hurry (LAIAH) person; but not all the time; it depends, i say with my economist hat on
- depends on the purchase i am making
- depends on the ocassion of the purchase
- depends on the consequences of being lazy and/or in a hurry, or otherwise
so if you are a company that wants to sell me something, and you assume that i will always be in my LAIAH mood, then think again. That doesn’t not mean that i am an enthusiast either. I might be just be interested, given the factors above.
Also,
- don’t assume that because the purchase price is kinda biggish (say a car) I will not be lazy and in a hurry (who checked their car manual lately)
- don’t assume that given that I am LAIAH i don’t want information, I want it evident and jumping in front of me, and what better way to do it that imbed it in the product design/features
Questions for you:
- can u influence the purchase process – as in, can u motivate people to become unlazy and take their time?
- when shopping around for a job, how do you take LAIAH shoppers to buy your ad?
- does employment branding assume that job seekers are never in a LAIAH state?
dunno, am in a hurry
