Why has Mr Cohler put on an adwords campaign with a link to his profile (yes it was a sponsored link)? Is he:

From LinkedIn

- looking for a job?
- targeting/looking for someone, person or company?
- being a guinea pig for his old company?
- marketing facebook, somehow?
- It wasn’t him that did it (conspiracy theorists, you got your slot)

I guess I am less interested in the motivation behind this campaign than in understanding if we’ll see in the near future a rise in the demand for SEO and SEM services from job hunters wanting to market themselves to specific organisations conveying tailored messages and generating the right associations in a suitable context.

Might also be a way to cycle proof the search-related business when the demand for talent eases, if it ever does.

shortlist reports today the launch of the regeneration, a reverse-of-a-job-board play that encourages job seekers to register their skills (creating a so-called Skills Signature®) and then be found by employers/recruiters. There is quite a bit of emphasis / rhetoric on ‘breaking the paradigm’ to a point where you have to ask if the functionality is attuned with the current talent market realities.

You can gather already that my initial impression is not that crash-hot. Then again the site’s new, and there’s now the hard yakka of refining the service and adjusting to what users really need to get them to cross the line.

In any case, I thought a few things should be pointed out, on the chance the Regenerates (kindly) are keen to get a constructive critique and/or exercise their right of reply:

- You don’t have to register on the site to search for talent. Will that lend itself to abuse/spam? I think it will be frustrating for registered job seekers to be targeted by trawlers, tire-kickers and, in general, freaks with too much time in their hands

- Even if a legit approach by an agency or employer happens, it will be a hassle for the user if the recruiter asks for a copy of the person’s CV (strong chance of that happening in my view). The site does not offer the function to upload a cv, which is really a matter of principle to them:

A Skills Signature® is not a resume. In fact, it’s much more significant. A resume is merely a static application defined in response to an advertised job, or the job market in general. But the Skills Signature® is a fluid and pro-active expression of a person’s self. It defines how they ideally would like to be seen and allows them to express their personal preferences regarding skills they would prefer to apply in life

- The paying premium user gets access to market intelligence on the attractiveness of his/her skills through a number of reports; but the recruiter always can access talent for free. I can imagine this pricing rationale being more suited to an scenario where the supply of talent is at least less scarce?

- I trust the site promptly refines the skills trees it currently sports. I would venture that a significantly higher level of skills granularity both in breadth and depth will be needed for serious recruiters to come up with relevant results

I’ve been wrong before, so if you see merits to the model please point them to me. All the best to the new startup nevertheless; one more choice always has the chance to make things better.

Obvious ones, but I don’t want to forget them myself

- Don’t take work that you know you will not be able to deliver on, in volume or quality
- Remember that you clients can be your candidates in a different time frame, and vice versa.
- Use your current talent attraction and engagement activities with a view to apply them to lead generation and conversion when the economic tortilla turns. LinkedIn and other social media might be increasingly used to hunt people. but it could also help you understand your target client segments.

© 2012 LatinOcean - Digital Marketing Consulting Suffusion theme by Sayontan Sinha

Switch to our mobile site