Archive for December, 2006

LinkedWords

Why has Mr Cohler put on an adwords campaign with a link to his profile (yes it was a sponsored link)? Is he:

From LinkedIn

- looking for a job?
- targeting/looking for someone, person or company?
- being a guinea pig for his old company?
- marketing facebook, somehow?
- It wasn’t him that did it (conspiracy theorists, you got your slot)

I guess I am less interested in the motivation behind this campaign than in understanding if we’ll see in the near future a rise in the demand for SEO and SEM services from job hunters wanting to market themselves to specific organisations conveying tailored messages and generating the right associations in a suitable context.

Might also be a way to cycle proof the search-related business when the demand for talent eases, if it ever does.

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Re Generation live

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helping cycle-proof a recruitment business

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