Also Revving Up
Women’s niche job board JustBe is up and running with some content and a few jobs. Keen to see how it grows and the function it invests in as it matures (bit of a promise about ‘networking’ in one of the placeholder pages in the site)
A question for you: when an employer/agency advertises on a niche job board (not a profession-based niche, but more one of the likes of Adage, JustBe or one of those 400 job boards for Hispanics in the US) do you post the jobs:
a) with a view to tap into the demographic attended by the niche site whilst still taking applications from other sources
b) that require the successful applicant to be (at least preferably) of the demographic attended by the niche
c) both
The question interested me because the answers had implications to the niche site and its audience. Given that there is implicit value in relevance and exclusivity, to have jobs posted in the niche because of reason b) above would be best in terms of servicing the community of both seekers and publishers. At the same time, the site needs critical mass sooner than later.
How big is small?
