what are you selling?
This called my attention this morning. It made me wonder what is it that the ad was trying to sell: the house or the furniture?
Though the answer is obvious given the ad context, etc. it worried me that the pic did not feature the real estate more preeminently. And no, i did not find this being an inviting teaser to organise an inspection and get into the detail. Instead it made me kinda wonder whether there was something wrong with the property.
If you think of your career or jobs website, are you bothering with rich and heavy images that have sleek desks and slim computers in every page? Or are you listing your jobs, selling the benefits of joining as an employee and giving candidates clear pointers to get in contact with your recruiter?
I mean, are you selling the house or the furniture?
