I recently prepared a brochure insert to let agencies and employers know how LatinOcean can help them maximise the return on their online advertising spend. As I was articulating our capability, I thought I’d actually create an Adwords ad to ensure the insert’s copy was understandable and accurate.
This morning, I went for a quick look at the ad stats and did a search myself the context in which it was appearing, check competing advertisers, etc. And then it just hit me: people doing the search I did would see my ad in the same screen as they saw ads for companies with multi-million budgets. That could never happen in print. All I needed to do was ensure that people glanced to find a point of difference.
Your ticket to the dance is one click away.
Here’s the insert on pdf, just in case
Lots of tricks can be applied to Pay-Per-Click. You will receive a higher click through rate when your Ad’s title is the exact search phrase the customer typed in. Always test, test, test….