Recruit.net in Oz
I wanted to (officially) share my good news; and I do hope it’s good news for the whole online recruitment advertising space in Australia. I have been given the opportunity to run a business development project for Recruit.net, a job search engine (think Google for jobs) headquartered in Hong Kong and focused on the Asia and Oceania regions.
Recruit.net soft-launched in June last year and has slowly but surely been aggregating and indexing job ads from job boards, recruitment agencies listings, online networks and employer career websites. If you visit the Australia channel today you will find around half a million searchable local job ads from all the abovementioned sources. In the context of such volumes, which are only going to grow, relevancy of search results will be key to add value to the job seeking experience.
My brief in Australia is to spread the word to agencies and corporate recruiters on the features and benefits of vertical search and its impact on recruitment advertising on the web. In the process, I hope to add to the options both job seekers and advertisers have at their disposal online.
If you want me to come and see you to talk further about Recruit.net, don’t be shy and shoot me an email jorge@recruit.net
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February 23rd, 2007 at 1:50 am
Hi Jorge,
I work for Adage, a job board targeting the mature age professionals. We were launched quite recently too and have been using recruit.net for 3,4 months now.
The idea of a search engine applied to jobs is great, but specialists in the field seem to agree on the fact job seekers look for more and more specialised job boards.
So I was curious to hear your opinion about this trend, and what you planned to do to market and increase awareness for recruit.net in such a context.
February 23rd, 2007 at 9:44 pm
Hi Ludo, I knew about Adage and the launch via the nowhiring blog. I hope things are going on track and you get a piece of the action. The site’s looking rich and clean (settle Brett!)
I am not quite sure who you mean by ’specialists in the field’; my take is that job seekers (and consequently advertisers) are interested in an online environment that produces relevant results to them, period. Niche boards will aim at this by using expert knowledge of their vertical, whereas say, aggregators might rely more heavily on better search and indexing technology to ramage through the info on behalf of the user.
Concomitant to relevancy, I believe that job boards and aggregators complement each other within what I’d call the recruitment advertising ecosystem; job search engines can get you - by definition- traffic that otherwise you would not have reached; in recruit.net’s specific case, you are going to get a share of their ‘native’ traffic (people that visited the site) and that from the communities that recruit.net is syndicating job ads to via alliances, etc. In that sense, I might not be surprised if you received quality traffic from http://www.zdnetasia.com/techjobs - for example.
I think that last point is one of the pillars of recruit.net’s value proposition. and so I emphasize it when doing my word-spreading in Australia. Thanks for the visit, comment and feel free to continue the conversation
March 11th, 2007 at 5:01 pm
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