2007 March » LatinOcean - Digital Marketing Consulting

sitewatch

Advertising, Companies, Search, sitewatch 2 Responses »

Mar 122007

spotted myspider today, though I am not sure how recent it is; it claims to have 300k plus jobs aggregated from the top job boards in Australia; jobsearch and and other corporates coming soon.

It called my attention that compared to other aggregators that take visitors to the original site if visitors want to see the job ad in full, myspider shows a flat text version of the ad scraped from the job board, on their own site. Only if job seekers click on the ‘apply online’ button, are they taken to the native (job board) online application screen.

The full ad display on the site is kinda ugly (e.g. no line breaks) but hey they info is there. I wonder is what this produces is more filtered traffic to the original site (she who clicks applies). If that’s the case, is it better or worse for the job seeker? and for the job site? and for the advertiser?

careerXroads sources of hires study – 2006

Job Seekers, reportsandstudies, Sourcing No Responses »

Mar 112007

US-based survey, still, not only interesting to read from a ‘what can happen/is happening in Australia’ viewpoint, but also from an result interpretation perspective, e.g. “is the career website a destination for or a source of applicants?”

here’s the report

… and for the super-busy readers here’s a snapshot of the conclusions

online recruitment advertising in Asia

Advertising, Companies, recruitdotnet, sitewatch No Responses »

Mar 112007

The online recruitment market in Asia is still far behind that of the United States, according to Maneck Mohan, director of Recruit.net. In Recruit.net’s markets, Australia is the most mature and China the least developed in the transition from traditional offline media job postings to online postings.

article from workforce management – march ’07

new job boards, and then some more

Advertising, Companies, Job Boards, sitewatch 1 Response »

Mar 082007

Sometimes it feels that immigration laws needs to be relaxed with the sole purpose of easing the ever-stronger demand for local browsers needed by the raft of new job boards (and related) that keep coming up every other day. We are already waiting on jobsjobsjobs, we already have jobbountyhunter (via shortlist), etc.

In any case, one site recently spotted which is still in placer holder mode is careersites. The domain is registered to one Chris Le Coic. who might be the previous owner of specialist recruiter HR Matters (could not see him featured on the recruiter’s site, so not sure if he’s still with them); I believe the plural as well as the blurb on the page refers to the launch of a number of niche or vertical job boards.

Would love to know more about launch dates, differentiators, etc. Give us a shout

LinkedIn offshoots for job seekers

Job Seekers, linkedin, Tools No Responses »

Mar 072007

* Get people to be part of your LinkedIn network with LinkedIn Fast (see sidebar); makes it easier for people to send you an invite, and you can always reject it if it’s spam

* Doll up your imbedded LinkedIn profile with the Linkedinabox widget, via digital inspiration. A bit better than the original LinkedIn button.

* produce an html resume using your public LinkedIn profile; this plugin for wordpress might be good for job applications, though it may need a bit of fiddling with the page template

All of those proudly brought to me via Google alerts

taking a page from real estate

Advertising, Companies, Search, Tools No Responses »

Mar 052007

PBL’s myhome launched over the last couple of weeks or so, amid hopes that the new entrant will increase competition and lower advertising costs. This according to Chris Larsen’s BRW piece. Meantime, realestate put its beta site out around the same time, possibly anticipating the dominant players might have to lift their game to fend off a price war, or a really cool site. So, it’d beta works then haaaaa.

Well you be the judge, check out the sites or have a quick squeeze at some of the screen shots below:

property and myhome

As you can imagine maps are pretty essential to real estate sites, but not of exclusive use to them. Check out how you can search for walmart jobs in toronto via the Jobloft site.

Other than understanding the job’s whereabouts and its immediate amenities (parkes, restaurants, schools) I think I would also like to know if:

- the area is well covered by public transport, or if i can pick up the bike for commuting,
- if there are houses for rent or purchase in case i love the job and i want to move/relocate,
- what’s the zone’s crime incidence ( I had a link of a mashup to show this but lost it, anyone still has it?)

Back to essentials, I wonder if we’ll ever see a site (whether it is a job board or real estate’s) that enables user recommendations – or otherwise – to specific agencies and / or consultants. The technology is there.

off topic – gotan

General No Responses »

Mar 042007

Today is the first gotan project concert in Sydney. I am going tomorrow; if you made it today let me know how well it went.

This is the myspace profile for the band

Marketing LatinOcean

Marketing No Responses »

Mar 042007

As I keep LatinOcean focused on servicing recruitment agencies and corporate recruiters, it will be safe to assume that I work with companies that are competitors amongst themselves. That being the case, I don’t see my satisfied clients (100% hit rate so far yeiii singing me praises outside their organisations, specially to other agencies. Therefore, referral marketing from within my customer segment is out.

Adding to that, the foundation of my thinking – which is the source of value-add to whom I work with – consists of challenging the effectiveness, method or results from my customers’ suppliers/partners. So I don’t expect many recommendations from the pool of established vendors to my client set.

On the first point: absolutely fair enough; if you find a point of comparative advantage, and I do work towards providing that edge, you want to protect it. On the second point, to a large extent I am kinda happy. Better to go under the radar.

In this context there are other (maybe even more) compelling levers to ensure that this little outfit called LatinOcean does not end up with only one client. Well. if it’s big enough why not, but in the meantime our marketing and delivery is aimed at having the following traits:

- Uniqueness: Customised solutions is all I have as deliverables; cookie-cutter advice can be found in books (which I am happy to recommend) but that’s not what we are about. Fact is, clients can all be denominated recruitment agencies or recruiters, but every firm has its strenghts, market focus, culture, etc; all of them influencing how we are going to serve them

- Strong trust in non-disclosure. I have not had to sign a NDA just yet, but every client rep. knows that the business inner workings will be used to provide a unique consulting and operations deliverable, and that is it. If I renegue on that, might as well pack up now.

- Fairness, which is in strong relation with the form and content of our service deliverables. On the surface being fair may sound like offering the same to all customers; that is not correct. Being fair means to us offering optimum value in exchange for the funds clients decide to dedicate to us.

In the long term, I have a dream. I want LatinOcean’s reputation to come from candidates that speak with my clients and recognise in those clients a different way to relate to them as individuals looking to fulfill their career aspirations. Maybe the tag line is something like ‘LatinOcean Inside’ but I am sure Intel can claim plagiarism . If you have any original (and serious) suggestions, let me know.