I am going to cebit tomorrow. Scored the breakfast for the opening of the bloggerzone at the exhib
Yes, it’s not Vegas, but if there’s something interesting and wonderful for the recruitment vertical, I will certainly let you know about it.
Have a good week
The LinkedIn blog is open for business.
We know corporate blogs can work… or not. I will be following with interest and elaborate on it as it matures; I am certainly betting on LinkedIn’s global growth, and blogs could be one mechanism to help them reach wider and deeper beyond the US.
Subsequent to my online marketing article, Joel Cheesman, SEO specialist for the recruitment industry has written an article on how to use MySpace as a recruitment tool . You could argue that the volumes he refers to are those relevant to the US; however my understanding is that Australians are becoming an increasingly larger mass of users on MySpace after the aussie channel was launched last year. In any case, most of his hints are pretty valid and relevant for us.
Again, here’s the piece. And when you register don’t forget to invite me as your friend
LinkedIn Corporation, the world’s largest and most effective professional network, today announced new tools in their Corporate Solutions offering aimed at internal staffing organizations and retained executive search professionals.
Read the entire article at TMCnet
Are you registered with LinkedIn yet?
You can now get the postings at LatinOcean via email – just enter your address in the ‘subscribe’ box of the sidebar and away you go
Missy Higgins’ new album is out on april 28th, though you could listen to it entirely on her space since last Friday. She’s put out the complete production before anyone is forced to spend one buck in buying the cd, and before “mainstream” got ripped music
You could argue she’s left money on the table; I could argue you are wrong: she’s got 21 shows scheduled between the 2nd and 21st of May, the best venues already sold out. It’s not easy money: I imagine it will be an intensive exercise. May be there is no other way to go to market.
Throughout the album’s ramp up she’s been posting to her blog, loading candid photos and offered a exclusive performance to people that reached her through a myspace-targeted competition. When her fans get to see her on stage, it will not be the first time they’ve heard from her; she’s been nurturing relationships online well before she starts playing and singing that day.
Ok, it may not have been her doing all the posting, it was someone from her team, you shattered my illusion, ya happy now?? 
As is with music/art, she will be as good as her last composition; there will be no blogging that case save an inferior product (PR professionals turned bloggers might disagree). Meantime, she’s investing online in her brand to build depth, familiarity, humanness; much of that is what you would like to achieve when you develop your own employer brand online.
She’s not the only artist doing it, but I was in quite a mellow mood last night when I was drafting the post.
Have a great week.
Googlers
Rebranding Froggle to Product Search is a bit like rebranding Google to Search, don’t you think?
MM, miss you and your cheese cracks at the old blog where you were you
Could not pass this up.
Got a email from the Product Director at Seek, whom I have known for a few years now. He needs at Head of Usability for his team; it might be a tough role to fill, but if anything my perception is that he’s got the potential to offer interesting work, plus he has the employer brand to back his stated commitments about employee care. It’s an well written ad in my book, too…
… except the ad has been posted to LinkedIn and broadcast to this guy’s network in this system; as I write this I could not find an ad for this role on the Seek site.
My guess is the job ad will be on his site eventually; I also think that there are also a couple of recruiters working on the assignment and my colleague might be looking to search for resumes overseas, posting on niche boards (might be a stretch, but why the heck not?) and doing everything he has to do to get the top talent he needs.
In other words, he’s not locking himself into advertising into one single channel. That’s what you do when you need candidates.
Do you do just more of the same to get who you need? If Yes, let’s chat
Tonic systems, via wayback machine (current site is just faq’s) – with offices in san francisco and melbourne – has been acquired by Google. Tonic’s presentation software and document conversion technology will add to Google’s docs and spreadsheets environment.
