May 182007
I am pretty sure it makes commercial sense for at least one of the parties; but doesn’t it also impede the possibility for ffx to integrate its offline advertising arm with its online sibling to get a bit more oomph for the client? Or is the Aussie media company happy to compromise and then push Google to sell paper ads, as it was announced last year in the US?
Addtional news on the subject here and here
