how does a unique/single employer value proposition work to attract and retain people with different work ad life values, preferences and styles?
a suggestion: you layer it to appeal to your employee segments; and yes, theoretically at least you have to think about employee segments of one (maybe there’s a long tail post on employer branding coming soon).
So what are these layers?
- Foundation: this is the ‘infrastructure’ of the EB, the set of values, preferences, modus operandi, etc. that are company-wide. These will likely be ageless/long term and not-for-negotiation.
- Design: which attends to the business unit/region/division super-segments. These rest of the infrastructure but are tailored to match the aspirations and preferences of the people that operate within these groups, whilst enabling their strategic role.
- Features: focused on teams or individuals, embodied in sets of practices that enable the company to speak to employees with a personal tone (I cater to you). The features are flexible, interchangeable.
The interconnection between foundation, design and features produces EB execution. Example
foundation: the company is green (and not just for the last couple hours)
design: the finance team is prudent, errs on the safe side; the R&D team is innovative and risk-friendly
features: john works 2 days a week from home
interconnection: john is a part-time telecommuter from the finance team; he has a company laptop with an RSA token / VPN for remote access. He’s not been furnished with a printer.
Can you think of better examples? …. now if this is something I have unconsciously robbed off someone’s model from someone pls let me know.
