From the press release, this is how it’s meant to work
…if a user is browsing for hybrid cars in Yahoo! Autos and has selected San Francisco as their default location in Yahoo! Weather, Yahoo!’s SmartAds platform can assemble and deliver a display ad in real time that showcases a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates. This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer.
Back to recruitment advertising, I guess there will be no problem to display a job opening at the dealership, or the car manufacturer, or a San Francisco local council opportunity for an environmental engineer, etc.
Let’s contain the excitement until the service is launched locally.
