Even though I have been delving into online retailing in the last few months, this has not distracted me enough to forget about recruitment. I explain:
When a florist delivers a bunch, it means that it has dispatched the product and that the courier has come back with a confirmation that it reached its destination. Now, you will want to think that this is proof that the intended recipient has received the flowers and is already feeling pretty special, right?
Fact is, sometimes the flowers were not received even though they were delivered in absolute good faith, e.g. the person could not be found and the flowers were left at the back of the house, or someone who was not the recipient just got them, etc.
Delivery and Receipt are not the same. This being the case, Is the service you are delivering being received?
- Are you delivering traffic, churn, eyeballs; whilst recruiters want placeable candidates?
- Are you part of a recruitment service delivery team who is so far removed from the client (because of the way your company is organised) that you cannot see its impact on them
My mini-quest for the foreseeable future is to change from ‘we deliver flowers’ to ‘we ensure flowers are received’. I am sure logistics technology can help with this.
Do you have a mini-quest of your own?
