Linkedin - fresh stats for Oz
A quick snapshot of the self-confessed Australians on LinkedIn
1. 60k shy of half a million members.
2. In Crowds:
a) C-Level types = 8.5k
b) IT Professionals= 47k
c) Small Business = 15k
d) Finance = 14k
e) Sales = 19k
f) Entrepreneurs = 7k
That leaves a few hundred k’s unaccounted for, but suspect marketing, engineering, other professions are a big stack
Bottom line is there is critical mass on LinkedIn for the region. Now, how do you go about engaging them?
Stats kindly provided for an ad campaign by Mary Oliver-Iglesias from Linkedin. Maybe she can help you with a campaign too.
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