LatinOcean - Digital Marketing Consulting » aboutus

Accolades

jorge — Wed, 02 Jul 2008 01:36:47 +0000

Brothers and Sisters

Did you know that LatinOcean is among the top 50 Australian Marketing Pioneer blogs? Trust me, it is

on flowers and recruitment

jorge — Thu, 05 Jun 2008 13:21:41 +0000

Even though I have been delving into online retailing in the last few months, this has not distracted me enough to forget about recruitment. I explain:

When a florist delivers a bunch, it means that it has dispatched the product and that the courier has come back with a confirmation that it reached its destination. Now, you will want to think that this is proof that the intended recipient has received the flowers and is already feeling pretty special, right?

Fact is, sometimes the flowers were not received even though they were delivered in absolute good faith, e.g. the person could not be found and the flowers were left at the back of the house, or someone who was not the recipient just got them, etc.

Delivery and Receipt are not the same. This being the case, Is the service you are delivering being received?

- Are you delivering traffic, churn, eyeballs; whilst recruiters want placeable candidates?

- Are you part of a recruitment service delivery team who is so far removed from the client (because of the way your company is organised) that you cannot see its impact on them

My mini-quest for the foreseeable future is to change from ‘we deliver flowers’ to ‘we ensure flowers are received’. I am sure logistics technology can help with this.

Do you have a mini-quest of your own?

LinkedIn usage in Australia

jorge — Tue, 03 Jul 2007 02:08:33 +0000

My first foray into empirical research as part of LatinOcean. It is really more a brief compilation on how recruiters are using the system in the region in an attempt to transcend the hype and the buzz.

Don’t go too hard on me re. sample sizes and statistical relevance; nevertheless I hope it is of benefit to some of you out there, and feel free to pass. Enjoy

adding to our services portfolio

jorge — Thu, 07 Jun 2007 01:59:48 +0000

I have given the What We Offer section a very small update, as I have now included a LinkedIn master class session and the management of recruitment advertising campaigns on Google (AdWords) in our offerings portfolio.

I have been very suscint in what I have included on the site mainly because every time I have delivered on these services, they vary substantially depending on the client requirements. I might need to expand on the basics perhaps, as newbie clients come on the site and they need a bit more handlholding, which I am more that happy to offer.

Feel free to pass these details around, there will be a referral fee for you. And even better if you want to take our services up.

more on recruit.net

jorge — Tue, 08 May 2007 10:38:26 +0000

I had the chance to be email-viewed by Brett Iredale from Nowhiring on matters recruit.net. Give it a read, it might help understand a bit more the difference between a job board and a job search engine; you can also get the scoop on how it is partnering with one of the top three job boards in Oz.

And just to ensure that you know this has more than sentimental value, there is one hot lead out of the post.

LatinOcean on email

jorge — Mon, 23 Apr 2007 00:28:21 +0000

You can now get the postings at LatinOcean via email – just enter your address in the ‘subscribe’ box of the sidebar and away you go

new ‘what we do’ page

jorge — Tue, 13 Mar 2007 00:01:32 +0000

This is our new ‘what we do page’. In the same way that it’s better to leave the title of an article for last after you’ve finished the whole piece, it feels that to write about what your company does is better articulated once you’ve hit the road. I don’t plan to spend to much time with company blurbs or vision statements, but it is a good thing to remind people and yourself as to why and for whom you are in business for.