LatinOcean - Marketing and Web Technologies Applied to Talent Management

Act 1: Thursday evening. Jorge is reluctantly watching Law and Order on FTA TV

Act 2: Commercial break. The latest VW EOS ad screens. The song for the ad reminds Jorge of the song that Julia Delpy’s character in ‘before sunset’ sings to Ethan Hawke’s whilst they are in her Paris apartment

Act 3: Jorge looks for the name and artist for the ad song online. Yahoo answers and Answer Bank yield old results - looks like the EOS has a bit of a reputation re. using catchy songs

Act 4: YouTube’s EOS ad clip comments provide the song and singer names

Act 5: Jorge goes to iTunes and buys/downloads the song. Jorge is definitely not going to buy an EOS in the foreseeable future

Act 6: Jorge goes back to the couch secretly hoping that Basia Bulat is paying VW for advertising/royalties, not the other way around

Have a great long weekend

Popularity: 1% [?]

A quick snapshot of the self-confessed Australians on LinkedIn

1. 60k shy of half a million members.

2. In Crowds:

a) C-Level types = 8.5k
b) IT Professionals= 47k
c) Small Business = 15k
d) Finance = 14k
e) Sales = 19k
f) Entrepreneurs = 7k

That leaves a few hundred k’s unaccounted for, but suspect marketing, engineering, other professions are a big stack

Bottom line is there is critical mass on LinkedIn for the region. Now, how do you go about engaging them?

Stats kindly provided for an ad campaign by Mary Oliver-Iglesias from Linkedin. Maybe she can help you with a campaign too.

Popularity: 3% [?]

From PC World, quite an uncommitted article but this in my view is just the tip of the iceberg. I will see if I can dig down a piece from the 90’s that said that job boards were kinda looking good at the time, though most of the candidates were still coming from print ads.

Popularity: 4% [?]

What is TwitterLit? A site that serves up literary teasers twice daily. At 5:00 AM and 5:00PM Eastern Time I post the first line of a book, without the author’s name or book title, but with a link to Amazon so readers can see what book the line is from. Why? Because it’s fun! The posts are also available for subscription via RSS, Twitter, and email. Literary teasers in your inbox or RSS reader, on the web, in your Twitter reader, or by mobile phone. Curiously addictive.

If Twitterlit triggers any ideas about using Twitter for jobs, give me a shout jorgeatlatinocean.com

Popularity: 3% [?]

If markets are conversations
and brands are relationships
are viral campaigns s*x with strangers??

Popularity: 2% [?]