Archive for the ‘Advertising’ Category

« Older Entries
Newer Entries »

adding to our services portfolio

Wednesday, June 6th, 2007

I have given the What We Offer section a very small update, as I have now included a LinkedIn master class session and the management of recruitment advertising campaigns on Google (AdWords) in our offerings portfolio.

I have been very suscint in what I have included on the site mainly because every time I have delivered on these services, they vary substantially depending on the client requirements. I might need to expand on the basics perhaps, as newbie clients come on the site and they need a bit more handlholding, which I am more that happy to offer.

Feel free to pass these details around, there will be a referral fee for you. And even better if you want to take our services up.

Posted in Advertising, Marketing, Sourcing, Talent, Tools, aboutus, google, linkedin | No Comments »

Fairfax to show Google Ads

Friday, May 18th, 2007

from the Google Aussie Blog

I am pretty sure it makes commercial sense for at least one of the parties; but doesn’t it also impede the possibility for ffx to integrate its offline advertising arm with its online sibling to get a bit more oomph for the client? Or is the Aussie media company happy to compromise and then push Google to sell paper ads, as it was announced last year in the US?

Addtional news on the subject here and here

Posted in Advertising, Companies, google | No Comments »

The inexorable trend towards free classifieds

Monday, May 14th, 2007

In chronological order

Exhibit A: Facebook offering free classifieds

Exhibit B: Fred Wilson’s ‘does information want to be free’ preso (pdf)

Exhibit C: Google Base API available for classifieds galore and ancillary mashups since late last year (see example applications)

Exhibit D: Sumser’s free classifieds on his 2005 review

Wanna contribute with a milestone of your own?

Posted in Advertising, Job Boards, Marketing, Search, Tools | 3 Comments »

Jobs in (My)Space

Sunday, May 6th, 2007

Simply Hired, a vertical search engine, is now powering job search in MySpace UK, the first integration outside the one in the US. It might just be that SH is Myspace’s (News’?) jobs strategy globally, which in the medium term has to have implication for careerone. We will surely continue filling in the blanks when careerone releases its site, which I understand is was in the last legs of heavy testing.

Also related: Cheesman does not believe that Simply Hired will be gobbled up by Google

Posted in Advertising, Companies, Search, google, myspace, recruitdotnet | 2 Comments »

recruiting/sourcing talent on MySpace

Wednesday, April 25th, 2007

Subsequent to my online marketing article, Joel Cheesman, SEO specialist for the recruitment industry has written an article on how to use MySpace as a recruitment tool . You could argue that the volumes he refers to are those relevant to the US; however my understanding is that Australians are becoming an increasingly larger mass of users on MySpace after the aussie channel was launched last year. In any case, most of his hints are pretty valid and relevant for us.

Again, here’s the piece. And when you register don’t forget to invite me as your friend

Posted in Advertising, Marketing, Search, Talent, Tools, branding, myspace, recruitment | No Comments »

« Older Entries
Newer Entries »