Archive for the ‘branding’ Category

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Talent scouting in the US west coast, powered by Google Australia

Tuesday, May 1st, 2007

When I mention I’m an engineer in our Sydney office, I’m often greeted with looks of surprise: it seems many people aren’t aware of our Australian presence. Thus, it is with great pleasure that we are inviting engineers from Silicon Valley (or anywhere in California) to the Googleplex in Mountain View next Tuesday, 8 May for G’day Google: an evening (6-9 pm) open house event showcasing Google Australia…

… Working in the Sydney office is lots of fun and incredibly challenging. My desk looks over Darling Harbour, so it can sometimes be difficult to spend all day looking at a monitor.

from G’day California, organised by Google Australia, and intended to leverage off a particularly strong regional employer brand to reap talent for the co’s worldwide offices. My guess is they may recruit more yanks into Sydney than get expats to come back. Where’s your money on?

Posted in Companies, Talent, blogging, branding, google, recruitment | No Comments »

recruiting/sourcing talent on MySpace

Wednesday, April 25th, 2007

Subsequent to my online marketing article, Joel Cheesman, SEO specialist for the recruitment industry has written an article on how to use MySpace as a recruitment tool . You could argue that the volumes he refers to are those relevant to the US; however my understanding is that Australians are becoming an increasingly larger mass of users on MySpace after the aussie channel was launched last year. In any case, most of his hints are pretty valid and relevant for us.

Again, here’s the piece. And when you register don’t forget to invite me as your friend

Posted in Advertising, Marketing, Search, Talent, Tools, branding, myspace, recruitment | No Comments »

marketing online

Sunday, April 22nd, 2007

Missy Higgins’ new album is out on april 28th, though you could listen to it entirely on her space since last Friday. She’s put out the complete production before anyone is forced to spend one buck in buying the cd, and before “mainstream” got ripped music

You could argue she’s left money on the table; I could argue you are wrong: she’s got 21 shows scheduled between the 2nd and 21st of May, the best venues already sold out. It’s not easy money: I imagine it will be an intensive exercise. May be there is no other way to go to market.

Throughout the album’s ramp up she’s been posting to her blog, loading candid photos and offered a exclusive performance to people that reached her through a myspace-targeted competition. When her fans get to see her on stage, it will not be the first time they’ve heard from her; she’s been nurturing relationships online well before she starts playing and singing that day.

Ok, it may not have been her doing all the posting, it was someone from her team, you shattered my illusion, ya happy now?? :-)

As is with music/art, she will be as good as her last composition; there will be no blogging that case save an inferior product (PR professionals turned bloggers might disagree). Meantime, she’s investing online in her brand to build depth, familiarity, humanness; much of that is what you would like to achieve when you develop your own employer brand online.

She’s not the only artist doing it, but I was in quite a mellow mood last night when I was drafting the post.

Have a great week.

Posted in Advertising, Marketing, People, branding | No Comments »

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