Thinker/doer Lou Adler from the Adler group has kicked off a project which aims to produce “The Most Advanced, Innovative Career Website in the World”. It is an open project in as much as he’s asking for everyone’s help in putting together all the elements of such a site, and has also considered the possibility of sharing the authoring of the final product.
The article outlining the project already includes some ideas to consider when thinking through the site’s content sources, function elements, backend, etc. Some of them are:
- Use private virtual communities.
- Take maximum advantage of user-generated content.
- Push proactive employee referral programs.
- Develop respectful, instant application processing.
- Add gadgets and feeds.
- Implement cultural branding.
- Take advantage of the current networking sites.
I didn’t think that any of those suggestions were bad or wrong. But as I was going down the wishlist, I got a picture in my head. You know those composite faces that get made from the best features of the most beautiful people (Julia’s lips, Scarlett’s eyes, etc.); and you know what happens inevitably, right? The face is at best ugly, sometimes it does not even look human.
If the best career website in the world ended up being like those composites, it would not be that great, would it? Imagine all these rich features vying for the web visitors attention making them feel sufficiently intimidated and lost to just leave the site.
And then I got the other picture in my head, which is the scene in city slickers where Curly (Palance) asks Mitch (Billy) about the ‘One Thing’ that matters most to him.
Maybe when designing a career website it’s worthwhile asking what that One Thing is. What do you want to achieve with this site first and foremost? It does not have to exclude other goals but it may steer the website’s design, development and operations in the right direction.
Hope you had a good humpday. I did!