It’s encouraging to be approached by an increasing number of recruitment firms and corporate recruitment teams asking for guidance on how to improve/ramp-up their presence on professional and online social networks such as LinkedIn and Facebook.
With the risk of stopping them in their tracks, I normally include in this conversation a question or two about their own websites; I enquire if they measure their traffic, if they know how their sites renders on a smartphone and how regularly they update content, jobs, etc.
Sometimes I can feel in the voice of these potential customers a level of disappointment, so as to say “no, no; don’t get off topic, I don’t want to talk about my site; focus on the question about networks”
Like I said, it’s encouraging. It reflects that recruiters are aware that they need to go where job seekers and clients live, research, find.
Maybe it was the lack of caffeine today, but all I could come up with trying to explain why I ask those seemingly off-putting questions about their own website, was the following social dating scenario:
Imagine an online network is a funky, fashionable bar: nice music, lots of great-looking people mingling, checking each other out.
You are there too with shiny new clothes and accessories (company page, personal profile), already with a few acquaintances know you from previous meet-ups (connections), checking people out and being checked out.
Suddenly across the room, you see someone that really grabs your attention with their presence and persona (awesome profile – 100% complete, premium membership, open networker, looking for a career change). Fantastic!
At that moment, you come onto this person’s focus too; you’re the right complement: great connections, work for an awesome agency, and you’re hiring for this great company.
It’s a match. It’s late however: the bar will close eventually, but you and your soul mate don’t want to leave, both of you want to know more of each other. You want to talk all night.
So you pop the question: “Do you want to come to my apartment?”
At that moment (hopefully before you mutter the words) you may have thought: In which condition will this person find my abode? When did I last vacuum? Is there more than stale milk in the fridge?
You know where I am going.
If you effectively engage potential candidates or customers on a professional/social network, and they are keen enough to accept your invitation to your apartment (your company website); What they find there? Will this more intimate environment help you grow closer to this person, or will he/she be putt-off because your place is not as shiny as you appeared on the bar?
I say it again, more than happy to assist people to dress up and look fab in preparation to go to this huge online bar; just let me ask you in which condition you left your apartment.
Happy Oz Day everyone!!