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	<title>LatinOcean - Digital Marketing Consulting &#187; General</title>
	<atom:link href="http://www.latinocean.com/blog/category/general/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.latinocean.com/blog</link>
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		<title>Prices are up, costs might be down</title>
		<link>http://www.latinocean.com/blog/2009/01/20/prices-are-up-costs-are-down/</link>
		<comments>http://www.latinocean.com/blog/2009/01/20/prices-are-up-costs-are-down/#comments</comments>
		<pubDate>Tue, 20 Jan 2009 13:09:10 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Job Boards]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[recruitment]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/?p=270</guid>
		<description><![CDATA[Recently, Geoff Jennings reported a price increase in the C1 product which, correction notwithstanding, still took home the message that noone likes a price hike. Fair enough. Even though nominal prices per ad were to go up for advertisers can I suggest the acquisition cost of acquiring candidates/job applicants may be going down? This would [...]]]></description>
			<content:encoded><![CDATA[<p>Recently, Geoff Jennings <a href="http://geoffjennings.com/2009/01/careerone-delivers-christmas-price-rise/">reported a price increase in the C1 product</a> which, <a href="http://geoffjennings.com/2009/01/careless-whispers/">correction notwithstanding</a>, still took home the message that noone likes a price hike. Fair enough.</p>
<p>Even though nominal prices per ad were to go up for advertisers can I suggest the acquisition cost of acquiring candidates/job applicants may be going down?</p>
<p>This would be the obvious result of having more applications per ad (in turn due to more people looking for work altogether and, to a lesser extent, reduced ad re-posting). This argument assumes similar &#8216;quality&#8217; of applicants, which is a can of worms I will open for the next <a href="http://tinyurl.com/a9fojb">inauguration</a>, if ok with you.</p>
<p>Last time I checked, at 185 USD, a <a href="http://linkedin.com">LinkedIn</a> ad looked pretty unaffordable, in the words of a few recruiters I spoke to. But, what if that ad delivers more &#8216;quality&#8217; candidates, or even the candidate that ends up being placed, earning the fees to the consultant?</p>
<p>I made this point in a <a href="http://www.latinocean.com/blog/2009/01/14/whats-the-web-good-for/">previous post</a>, Advertisers pay for an ad, but expect more than posting; they expect distribution and targeting. So if C1 is nominally more expensive than Seek for some of its ad packages. they might want to get ready to justify it in terms of application volumes (post note: turns out they&#8217;re not more expensive than Seek which puts the universe in balance again).</p>
<p>This tight period may prompt advertisers to pick up a pencil and review the source of their candidates; nominal per-ad prices might be misleading.</p>
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		<title>LatinOcean according to Wordle</title>
		<link>http://www.latinocean.com/blog/2008/10/28/latinocean-according-to-wordle/</link>
		<comments>http://www.latinocean.com/blog/2008/10/28/latinocean-according-to-wordle/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 23:16:02 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2008/10/28/latinocean-according-to-wordle/</guid>
		<description><![CDATA[HT to Matthew]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.wordle.net/gallery/wrdl/275456/The_Latinocean_Blog_-_nicer" title="Wordle: The Latinocean Blog - nicer"><img src="http://www.wordle.net/thumb/wrdl/275456/The_Latinocean_Blog_-_nicer" style="padding:4px;border:1px solid #ddd"></a></p>
<p>HT to Matthew</p>
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		<title>i&#8217;m too good to tell you who i am</title>
		<link>http://www.latinocean.com/blog/2008/05/12/im-too-good-to-tell-you-who-i-am/</link>
		<comments>http://www.latinocean.com/blog/2008/05/12/im-too-good-to-tell-you-who-i-am/#comments</comments>
		<pubDate>Mon, 12 May 2008 11:03:27 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2008/05/12/im-too-good-to-tell-you-who-i-am/</guid>
		<description><![CDATA[when i go to a blog or website that does not have an about section, it reminds me of all those candidates that believe that they don&#8217;t need a resume to apply for a job.]]></description>
			<content:encoded><![CDATA[<p>when i go to a blog or website that does not have an about section, it reminds me of all those candidates that believe that they don&#8217;t need a resume to apply for a job.</p>
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		<title>8 little known facts about Jorge</title>
		<link>http://www.latinocean.com/blog/2008/04/01/8-little-known-facts-about-jorge/</link>
		<comments>http://www.latinocean.com/blog/2008/04/01/8-little-known-facts-about-jorge/#comments</comments>
		<pubDate>Tue, 01 Apr 2008 13:38:51 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2008/04/01/8-little-known-facts-about-jorge/</guid>
		<description><![CDATA[Today I was stressing about how little I had blogged over the whole of 2008. So I came here to pin up yet again another insightful piece about recruitment and sourcing, only to be mortally distracted by Seth&#8217;s tag. So here I go. 8 little known facts about me: 1. My grandmother on dad&#8217;s side [...]]]></description>
			<content:encoded><![CDATA[<p>Today I was stressing about how little I had blogged over the whole of 2008. So I came here to pin up yet again another insightful piece about recruitment and sourcing, only to be mortally distracted by <a href="http://blog.sethyates.com/index.php/2008/04/01/8-little-known-things-about-me/">Seth&#8217;s tag</a>. So here I go.</p>
<p>8 little known facts about me:</p>
<p>1. My grandmother on dad&#8217;s side was Chinese. My grandmother on mum&#8217;s side was French. My grandfather on dad&#8217;s side was from the Basque country and my grandad on mum&#8217;s side was a Peruvian northerner who liked <a href="http://en.wikipedia.org/wiki/Pisco">Pisco</a> a bit too much. Obviously I am not making this any simpler for my kids by moving to Australia from Peru.</p>
<p>2. I am a 100% pure, undistilled leftie. The sole purpose of the existence of the right side of my body is so that I can claim that I am symmetrical (give or take)</p>
<p>3. My first experience with computing was with the uni IBM mainframe running assignments for the econometrics and statistics subjects. I used to spend hours in front of the screen typing and submitting my mates&#8217; jobs &#8217;cause they were too scared to screw up or something.</p>
<p>4. The first personal computer I worked regularly with was an <a href="http://www.ubertechworld.com/museum/images/apple_IIse/Apple_IIe_1.jpg">Apple IIe</a>; the first business program I used was <a href="http://members.fortunecity.com/pcmuseum/msmultiplanonmac.jpg">multiplan</a>.I have fond memories of the flickering green.</p>
<p>5. I am a closet rev head. I love my beemer and I pray every day that I can always afford the scheduled maintenance/service </p>
<p>6. I am very eclectic with music; I will refuse to be pigeon holed and will always make the effort to jump around genres (jumparound, jumparound)</p>
<p>7. My Biggest brush with fame was with Pat Rafter. Got introduced to him at a kids&#8217; birthday party. Awkward part was that I was kidless at the time (not)</p>
<p>8. I am almost unrealistically optimistic / positive person, your half-glass-full-even-though-there-is-no-glass kinda guy. It&#8217;s not that I try hard, it&#8217;s just in the make up.</p>
<p>Now I need to tag other eight people/bloggers to get the ball to continue to roll:</p>
<p><a href="http://silkcharm.blogspot.com/">Laurel</a><br />
<a href="http://infolution.com.au/">Mark</a><br />
<a href="http://www.specht.com.au/michael/">Michael</a><br />
<a href="http://www.pospisil.com.au/about/">John</a><br />
<a href="http://life-in-chippendale.blogspot.com/">Steven</a><br />
<a href="http://www.krisrzepkowski.com">Kris R</a><br />
<a href="http://www.jyesmith.com/">Jye</a><br />
<a href="http://moblog.shotbykris.com/">Kris J</a></p>
<p>Have a great rest of the week</p>
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		<title>another revolution</title>
		<link>http://www.latinocean.com/blog/2007/08/16/another-revolution/</link>
		<comments>http://www.latinocean.com/blog/2007/08/16/another-revolution/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 01:43:26 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2007/08/16/another-revolution/</guid>
		<description><![CDATA[I can&#8217;t believe I haven&#8217;t blogged for over a month. Apologies to my three readers, if you&#8217;re still around I heard an ad on the radio this morning, about jobslive I hadn&#8217;t heard about the site before, so I thought I&#8217;d check it out. first impressions: a) because I&#8217;d only heard the address I went [...]]]></description>
			<content:encoded><![CDATA[<p>I can&#8217;t believe I haven&#8217;t blogged for over a month. Apologies to my three readers, if you&#8217;re still around</p>
<p>I heard an ad on the radio this morning, about <a href="http://www.jobslive.com.au">jobslive</a> I hadn&#8217;t heard about the site before, so I thought I&#8217;d check it out. first impressions:</p>
<p>a) because I&#8217;d only heard the address I went first to www.jobslife.com.au, i know i know maybe not intuitive like jobslive.com.au but that&#8217;s a hindsight. Maybe these guys want to register jobslife too in case there are more clueless users like me.</p>
<p>b) i like the site&#8217;s layout and color scheme &#8211; maybe a bit heavy on the make up (all that mascara darling!!), but let&#8217;s see if it gets too much for returning visitors or it becomes a new standard on design. it&#8217;s certainly different/more contemporary</p>
<p>c) it has a separate dedicated area for employers branded <a href="https://secure.jobslive.com.au/HRLive/about-hr/">hrlive</a>, already including ad prices comparable if not lower to some of the top three so we know where they&#8217;re heading. Also, I think a resume or profile dbase is in the making for sale as soon as numbers are chunkier.</p>
<p>d) the ad announced that job seekers can find out if their application has been received/their resumes read. which to me is an add on that had been missing since forever from the candidate experience. Applications can also be withdrawn after the send button has been pushed. I am unsure how popular this function will be, but it was good for me because I canceled the bogus application I sent to test the site</p>
<p>e) the strap line, in case it could have been changed. was not the right one specially after jobs.com.au. Coming from southamerica  I am not sure how many more revolts and revolutions I can outlive.</p>
<p>Your impressions?</p>
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		<title>Attention deficit will produce the disorder</title>
		<link>http://www.latinocean.com/blog/2007/06/19/attention-deficit-will-produce-the-disorder/</link>
		<comments>http://www.latinocean.com/blog/2007/06/19/attention-deficit-will-produce-the-disorder/#comments</comments>
		<pubDate>Tue, 19 Jun 2007 12:42:43 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2007/06/19/attention-deficit-will-produce-the-disorder/</guid>
		<description><![CDATA[The problem is that human attention, unlike technology, has limits. There are only so many digital inputs we can realistically pay quality attention to in our busy, multitasked lives. Demands for our attention have outstripped our finite supply of time. A crash is coming, folks. But this time it&#8217;s not financial &#8212; it&#8217;s personal. From [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>The problem is that human attention, unlike technology, has limits. There are only so many digital inputs we can realistically pay quality attention to in our busy, multitasked lives. Demands for our attention have outstripped our finite supply of time. A crash is coming, folks. But this time it&#8217;s not financial &#8212; it&#8217;s personal.</p></blockquote>
<p><a href="http://adage.com/digital/article?article_id=117325">From Steve Rubel&#8217;s article</a>, via <a href="http://twitter.com/gapingvoid">gapinvoid&#8217;s twitter</a></p>
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		<title>First Vacancies post at LatinOcean</title>
		<link>http://www.latinocean.com/blog/2007/06/14/first-vacancies-post-at-latinocean/</link>
		<comments>http://www.latinocean.com/blog/2007/06/14/first-vacancies-post-at-latinocean/#comments</comments>
		<pubDate>Fri, 15 Jun 2007 01:00:26 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2007/06/14/first-vacancies-post-at-latinocean/</guid>
		<description><![CDATA[Just running it for a friend of mine at Ross. I am not getting paid referrals or anything of the sort to pass this on. If you happen to read and are interested in any of the jobs going in this project contact michael.queally@juliaross.com, he&#8217;ll be happy to hear from ya. OVER 100 JOBS to [...]]]></description>
			<content:encoded><![CDATA[<p>Just running it for a friend of mine at Ross. I am not getting paid referrals or anything of the sort to pass this on. If you happen to read and are interested in any of the jobs going in this project contact michael.queally@juliaross.com, he&#8217;ll be happy to hear from ya.</p>
<blockquote><p><strong>OVER 100 JOBS to start next week! </strong></p>
<p>ADMINISTRATION ASSISTANTS WANTED </p>
<p>$21.00p/h<br />
4 &#8211; 6 months (Travellers are welcome to apply)<br />
FREE TRANSPORT FROM CENTRAL STATION<br />
PAID TRAVEL TIME FROM CENTRAL </p>
<p>This respected company, has a number of roles available for good communicators and administrators to start immediately.  Transport and training supplied!  </p>
<p>This is a temporary role for up to 6 months &#8211; there may be opportunities for permanency. </p>
<p>Analytical and reasoning skills<br />
Available for 6 months<br />
Good communication skills are essential<br />
Ability to process complex information<br />
Ideally candidates will have a tertiary qualification<br />
Candidates will need to be available between the hours of 8am and 6pm </p>
<p>We will be holding assessment centres today Friday 15th and Saturday at 10.00am. </p></blockquote>
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		<title>My Rage Top 20 (meme)</title>
		<link>http://www.latinocean.com/blog/2007/05/06/my-rage-top-20-meme/</link>
		<comments>http://www.latinocean.com/blog/2007/05/06/my-rage-top-20-meme/#comments</comments>
		<pubDate>Sun, 06 May 2007 08:32:12 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2007/05/06/my-rage-top-20-meme/</guid>
		<description><![CDATA[Michael tagged for this one. I always swore to myself that i was going to politely reject any tags, but it is Specht, it is Music, and it is Rage. I can only imagine how deep this program has cut into the psyche of Australians that have grown with it, having only enjoyed it since [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.specht.com.au/michael/2007/04/30/my-rage-top-20/">Michael tagged for this one</a>. I always swore to myself that i was going to politely reject any tags, but it is Specht, it is Music, and it is Rage. I can only imagine how deep this program has cut into the psyche of Australians that have grown with it, having only enjoyed it since I migrated to Australia in my twenties.</p>
<p>Thing is, back in Latin America radio was ok to get music from all over (you have no idea how successful men at work, inxs and dragon were in Peru). However, video clips were few and scarce; so when I came over here I would waste entire weekends watching rage, and then flicking to video hits and whatever any other music video programs there were. </p>
<p>I think you will find that my selection is unashamedly dated, very much a trip down memory lane for many of you. Give them a go if you have the chance, you might hear them in a dance cover sometime soon <img src='http://www.latinocean.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>bedlam bridge &#8211; midnight oil<br />
born slippy &#8211; underworld<br />
days go by &#8211; dirty vegas<br />
der kommissar &#8211; falco<br />
fast love &#8211; george michael<br />
get off &#8211; prince<br />
hyperactive &#8211; thomas dolby<br />
london calling &#8211; the clash<br />
nothing compares 2 U &#8211; sinead o&#8217;connor<br />
pump up the jam &#8211; technotronic<br />
rain &#8211; dragon<br />
sing it back &#8211; moloko<br />
spinning around &#8211; kylie minogue<br />
sweet like chocolate &#8211; shanks &#038; bigfoot<br />
time &#8211; alan parsons project<br />
transeurope express &#8211; kraftwerk<br />
turning japanese &#8211; the vapors<br />
underwater love &#8211; smoke city<br />
who’s gonna drive you home &#8211; the cars<br />
your own sweet way &#8211; notting hillbillies</p>
<p>Would love to invite <a href="http://accordingtokris.com/">my buddy Kris</a>, <a href="http://www.asiapacificheadhunter.com/">The Asia Pacific Headhunter</a>(do they have rage in NZ?), <a href="http://blog.nowhiring.com.au/">Brett</a> and <a href="http://www.cogentinsights.com/">John Pospisil</a> to make their compilations public? I am sure I will find a few pearls therein.</p>
<p>Have a great week</p>
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		<title>cebit starts tomorrow</title>
		<link>http://www.latinocean.com/blog/2007/04/29/cebit-starts-tomorrow/</link>
		<comments>http://www.latinocean.com/blog/2007/04/29/cebit-starts-tomorrow/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 01:50:46 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2007/04/29/cebit-starts-tomorrow/</guid>
		<description><![CDATA[I am going to cebit tomorrow. Scored the breakfast for the opening of the bloggerzone at the exhib Yes, it&#8217;s not Vegas, but if there&#8217;s something interesting and wonderful for the recruitment vertical, I will certainly let you know about it. Have a good week]]></description>
			<content:encoded><![CDATA[<p>I am going to <a href="http://cebit.com.au/">cebit</a> tomorrow. Scored the breakfast for the opening of the bloggerzone at the exhib</p>
<p>Yes, it&#8217;s not Vegas, but if there&#8217;s something interesting and wonderful for the recruitment vertical, I will certainly let you know about it.</p>
<p>Have a good week</p>
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		<title>LatinOcean on email</title>
		<link>http://www.latinocean.com/blog/2007/04/22/latinocean-on-email/</link>
		<comments>http://www.latinocean.com/blog/2007/04/22/latinocean-on-email/#comments</comments>
		<pubDate>Mon, 23 Apr 2007 00:28:21 +0000</pubDate>
		<dc:creator>jorge</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[aboutus]]></category>

		<guid isPermaLink="false">http://www.latinocean.com/blog/2007/04/22/latinocean-on-email/</guid>
		<description><![CDATA[You can now get the postings at LatinOcean via email &#8211; just enter your address in the &#8216;subscribe&#8217; box of the sidebar and away you go]]></description>
			<content:encoded><![CDATA[<p>You can now get the postings at LatinOcean via email &#8211; just enter your address in the &#8216;subscribe&#8217; box of the sidebar and away you go </p>
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