LatinOcean - Marketing and Web Technologies Applied to Talent Management

Act 1: Thursday evening. Jorge is reluctantly watching Law and Order on FTA TV

Act 2: Commercial break. The latest VW EOS ad screens. The song for the ad reminds Jorge of the song that Julia Delpy’s character in ‘before sunset’ sings to Ethan Hawke’s whilst they are in her Paris apartment

Act 3: Jorge looks for the name and artist for the ad song online. Yahoo answers and Answer Bank yield old results - looks like the EOS has a bit of a reputation re. using catchy songs

Act 4: YouTube’s EOS ad clip comments provide the song and singer names

Act 5: Jorge goes to iTunes and buys/downloads the song. Jorge is definitely not going to buy an EOS in the foreseeable future

Act 6: Jorge goes back to the couch secretly hoping that Basia Bulat is paying VW for advertising/royalties, not the other way around

Have a great long weekend

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I have given the What We Offer section a very small update, as I have now included a LinkedIn master class session and the management of recruitment advertising campaigns on Google (AdWords) in our offerings portfolio.

I have been very suscint in what I have included on the site mainly because every time I have delivered on these services, they vary substantially depending on the client requirements. I might need to expand on the basics perhaps, as newbie clients come on the site and they need a bit more handlholding, which I am more that happy to offer.

Feel free to pass these details around, there will be a referral fee for you. And even better if you want to take our services up.

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from the Google Aussie Blog

I am pretty sure it makes commercial sense for at least one of the parties; but doesn’t it also impede the possibility for ffx to integrate its offline advertising arm with its online sibling to get a bit more oomph for the client? Or is the Aussie media company happy to compromise and then push Google to sell paper ads, as it was announced last year in the US?

Addtional news on the subject here and here

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Simply Hired, a vertical search engine, is now powering job search in MySpace UK, the first integration outside the one in the US. It might just be that SH is Myspace’s (News’?) jobs strategy globally, which in the medium term has to have implication for careerone. We will surely continue filling in the blanks when careerone releases its site, which I understand is was in the last legs of heavy testing.

Also related: Cheesman does not believe that Simply Hired will be gobbled up by Google

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When I mention I’m an engineer in our Sydney office, I’m often greeted with looks of surprise: it seems many people aren’t aware of our Australian presence. Thus, it is with great pleasure that we are inviting engineers from Silicon Valley (or anywhere in California) to the Googleplex in Mountain View next Tuesday, 8 May for G’day Google: an evening (6-9 pm) open house event showcasing Google Australia…

… Working in the Sydney office is lots of fun and incredibly challenging. My desk looks over Darling Harbour, so it can sometimes be difficult to spend all day looking at a monitor.

from G’day California, organised by Google Australia, and intended to leverage off a particularly strong regional employer brand to reap talent for the co’s worldwide offices. My guess is they may recruit more yanks into Sydney than get expats to come back. Where’s your money on?

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