I was talking to a couple of friends who were interviewing for tech jobs in the financial services industry (two separate companies). These are firms that are very successful, well known, decent community stand, pay on market - I think; in other words they have a pretty good employer brand, or at least that is my perception of them
Interestingly enough, the interviewing experience for my mates had not been that crash-hot: one was kept waiting for almost an hour in the first meet, the other one had a change of time when he was on his way for the second meet, and both had core members of their interview panels rushing to get on with their day.
My first reaction was to think that they were overreacting. Then, I kind of understood why the interview experience was not aligned with the employer brand perception. More to the point, the brand perception created high expectations about the entire recruitment experience from the word go.
I guess the point is that you as a hiring company (or agency) are going to interview many more people than those you are actually going to employ or make an employment offer. That tells you that there’s stacks of individuals roaming the streets whose only experience with your company was the interview. Therefore, in the interest of preserving your brand as an employer, you may also want to pay attention to your reputation as an interviewer, which in turns means that all your hiring managers and interviewers need to get on board re. your employer brand. Logical huh.