Myspace trimming and sale

business, Companies, media, myspace, networking No Responses »
Jan 112011

myspace_logo

It seemed that the recently reworked Myspace logo was fairly prescient of what was coming for the company in early 2011. The new owners will only have to plug in their own logo in the blank.

If I remember well, News bought it for about 600 milllion 6 years ago, whilst at the same time striking the advertising deal with Google which would effectively fund the acquisition. It would appear that either that has been achieved and then there’s residual value to be ‘bagsed’, or the math is not looking like it will add any time soon.

I am not confident the user base will be patient enough for a Myspace redux, unless it blows their socks off with a new (and I mean a NEW) proposition.

[logo linked from networkeffect]

Posted by jorge at 6:34 am

Jobs in (My)Space

Advertising, Companies, google, myspace, recruitdotnet, Search 2 Responses »
May 062007

Simply Hired, a vertical search engine, is now powering job search in MySpace UK, the first integration outside the one in the US. It might just be that SH is Myspace’s (News’?) jobs strategy globally, which in the medium term has to have implication for careerone. We will surely continue filling in the blanks when careerone releases its site, which I understand is was in the last legs of heavy testing.

Also related: Cheesman does not believe that Simply Hired will be gobbled up by Google

Posted by jorge at 1:31 am

recruiting/sourcing talent on MySpace

Advertising, branding, Marketing, myspace, recruitment, Search, Talent, Tools No Responses »
Apr 252007

Subsequent to my online marketing article, Joel Cheesman, SEO specialist for the recruitment industry has written an article on how to use MySpace as a recruitment tool . You could argue that the volumes he refers to are those relevant to the US; however my understanding is that Australians are becoming an increasingly larger mass of users on MySpace after the aussie channel was launched last year. In any case, most of his hints are pretty valid and relevant for us.

Again, here’s the piece. And when you register don’t forget to invite me as your friend

Posted by jorge at 4:16 pm
© 2012 LatinOcean - Digital Marketing Consulting Suffusion theme by Sayontan Sinha

Switch to our mobile site