LatinOcean - Marketing and Web Technologies Applied to Talent Management

Throughout my time as a LinkedIn user, I have received a large number of invitations to connect. Every one of these invitations can be grouped in three categories that are represented with the following real and recent examples:

Example 1:

Jorge

I’d like to add you to my professional network on LinkedIn.

-Joe

Example 2:

Jorge,

I am reaching out to you as a fellow member of (another online network).

I would love to connect with you to share networks.

I do understand that you might choose not to accept my invitation. If that is the case please ARCHIVE the invitation instead of saying you don’t know me.

I appreciate your time.

- Joe

Example 3

Jorge

I’d like to add you to my professional network on LinkedIn. We are connected through a number of different people and the X Talent Conference group and I was impressed when I saw your profile. I am seeking to create a powerful network of fellow professionals from around the world that I can learn from, share with and develop best practice to use every day. I thank you for your consideration.

-Joe

What matters most to you?. Is it:

- How interested/beneficial it is for you to connect to Joe?
- The style of the invitation and how much ‘effort’ the inviter has made in producing a customised invitation?
- The fact that you don’t know Joe

Popularity: 1% [?]

My first foray into empirical research as part of LatinOcean. It is really more a brief compilation on how recruiters are using the system in the region in an attempt to transcend the hype and the buzz.

Don’t go too hard on me re. sample sizes and statistical relevance; nevertheless I hope it is of benefit to some of you out there, and feel free to pass. Enjoy

Popularity: 5% [?]

It’s a bigger problem than you might think—jerks and bullies in the workplace. Research shows that they not only hinder recruiting and retention but also raise levels of client churn, damage reputations, and diminish the confidence of investors.

Interesting article from McKinsey’s on the costs of jerks and bullies in the office (need to register for free). This is perhaps more timely in the context of candidates shortages and the urge to recruit and place people quickly. Just make sure you don’t drive your TCJ (total cost of jerks) for your organisation.

Popularity: 2% [?]

I had the chance to be email-viewed by Brett Iredale from Nowhiring on matters recruit.net. Give it a read, it might help understand a bit more the difference between a job board and a job search engine; you can also get the scoop on how it is partnering with one of the top three job boards in Oz.

And just to ensure that you know this has more than sentimental value, there is one hot lead out of the post.

Popularity: 3% [?]

Missy Higgins’ new album is out on april 28th, though you could listen to it entirely on her space since last Friday. She’s put out the complete production before anyone is forced to spend one buck in buying the cd, and before “mainstream” got ripped music

You could argue she’s left money on the table; I could argue you are wrong: she’s got 21 shows scheduled between the 2nd and 21st of May, the best venues already sold out. It’s not easy money: I imagine it will be an intensive exercise. May be there is no other way to go to market.

Throughout the album’s ramp up she’s been posting to her blog, loading candid photos and offered a exclusive performance to people that reached her through a myspace-targeted competition. When her fans get to see her on stage, it will not be the first time they’ve heard from her; she’s been nurturing relationships online well before she starts playing and singing that day.

Ok, it may not have been her doing all the posting, it was someone from her team, you shattered my illusion, ya happy now??

As is with music/art, she will be as good as her last composition; there will be no blogging that case save an inferior product (PR professionals turned bloggers might disagree). Meantime, she’s investing online in her brand to build depth, familiarity, humanness; much of that is what you would like to achieve when you develop your own employer brand online.

She’s not the only artist doing it, but I was in quite a mellow mood last night when I was drafting the post.

Have a great week.

Popularity: 2% [?]