LatinOcean - Marketing and Web Technologies Applied to Talent Management

Most of you may have heard that referrals are meant to be a good source of quality candidates. If you delve further into the source of this perception, it usually comes from anecdotal evidence rather that measurable results over time; for that reason too there is no additional intelligence on which referral channel is the most effective (e.g. employees, placed candidates), for example.

A number of corporates and agencies furnish people with bonuses and rewards for referring others if the candidates get the job offer and stick around beyond the probation period, or some variant along those lines. To me, the payout was a windfall as opposed to the core motivation to link up someone from your network with a job. Am I off with the fairies for thinking this?

I mean, do we as social entities direct our efforts to complement our earnings with financial rewards that stem from dobbing in the people that we know and think can hold onto a job? Or is there a middle ground, whereby we both look to reap gains whilst supposedly doing someone a favor?

I got to think about this in light of 2 recent events: the launch of jobbountyhunter in Australia, and me being semi-spammed by someone from my LinkedIn network who was trying to get me to join “the myspace of recruitment”. I won’t go into the detail of their business models, which are totally different btw; the jist of both though is that their success relies on you wanting to make money off your friends.

I am very curious to see how well these businesses go. Personally, I don’t see it happening for them; I refer someone to create a reputation as a referrer of great people and to create a reputation as a finder of great jobs for people. These are social reasons underpinning social behaviors, right?

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…recruiters need to ask themselves: “What do you offer your clients that they can’t do themselves?”

… as a minimum:

* be a rapid provider of high quality candidates;

* be able to fill hard-to-fill positions; and

* provide access to inaccessible candidates.

Read the full article from Recruiter Daily (sign up whilst you’re there too)

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I came across Ning a few days back. Unlike the usual thoughtless tests I usually run on the many services and tools I stomp into online these days, for this one I stopped and wondered: what if we’re able to get a few people connected and finding common ground on how to take the recruitment practice forward, in line with the thoughts at LatinOcean? What if?

And then I let it go, because you know, I think: shivers! what other things do I need to do before I indulge in a community building exercise? come one man! back to the real world! ….

And then Maria from T2 comes knocking, and she wants to join in; and she doesn’t know that she’s the first recruiter to want in….

And then I let go again, because you - like me - may be able to kick off a community online, but that does not mean that its destiny is in your hands.

Welcome to Aussie Recruiters; this is your patch.

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Fire half your salesforce. Then, give the remainder, the top people, a big raise, and use the money left over to steal the best salespeole you can find from other industries or even from your competition. You’ll end up with fewer salespeople. But all of them will be great.

read the whole post from Seth

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Mum brought me up on phrases and sayings destined to shape my behavior. I can tell you, repetition and reinforcement worked like a charm for her. That’s how I still remember that if you bite your nails you’ re gonna go crazy and if you don’t wash your teeth at night, spiders will come and eat the leftovers in my mouth.

A less traumatic brainwashing pill from her was ‘what you can do today, don’t leave for tomorrow’. I recalled that as I left a note to the CEO of a national industry body yesterday at around midnight, after resisting the idea of leaving it until the next day, possibly after a quick final review when i was fresh.

Today I found a response from her. it was time-stamped 4am as she checked mail before going to the airport. She’s already triggered some actions that may end in very exciting writing and speaking assignments for LatinOcean. If I had left it for 9am I would have missed and lost her attention, at least until later (you ever checked emails on the berry and do nothing ’til you can think again?)

So, send that email, make that call, say hi to that contact now. And watch out for those spiders. Happy Friday!

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