LatinOcean – Digital Marketing Consulting

It’s the beginning of the year and I am already disappointed.

I thought 2010 was going to be the year where significantly less job ads, print or online, were going to include phrases like:

- ‘leading multinational’ to refer to the hiring company
- ‘high calibre individual’ to refer to the candidate they want to attract
- ‘challenging and dynamic environment’ to describe work conditions

What’s the real chance to get who you really want for this role with ‘details’ like those above?

I understand the anonymity has been used to protect clients from ambulance chasers, unsolicited CV’s etc. Those protection costs though are extremely high. It will cost real money to process unsuitable applicants – for example.

You might find the right individual in that hay stack you are generating. But just in case, get your calculator out and do your numbers; your job ads might be making your advertising/sourcing process more expensive than what you imagine.