LatinOcean - Marketing and Web Technologies Applied to Talent Management

I would not mind looking at job ads in this format

Or, has anyone done it already, let me know

Popularity: 1% [?]

A quick snapshot of the self-confessed Australians on LinkedIn

1. 60k shy of half a million members.

2. In Crowds:

a) C-Level types = 8.5k
b) IT Professionals= 47k
c) Small Business = 15k
d) Finance = 14k
e) Sales = 19k
f) Entrepreneurs = 7k

That leaves a few hundred k’s unaccounted for, but suspect marketing, engineering, other professions are a big stack

Bottom line is there is critical mass on LinkedIn for the region. Now, how do you go about engaging them?

Stats kindly provided for an ad campaign by Mary Oliver-Iglesias from Linkedin. Maybe she can help you with a campaign too.

Popularity: 2% [?]

In chronological order

Exhibit A: Facebook offering free classifieds

Exhibit B: Fred Wilson’s ‘does information want to be free’ preso (pdf)

Exhibit C: Google Base API available for classifieds galore and ancillary mashups since late last year (see example applications)

Exhibit D: Sumser’s free classifieds on his 2005 review

Wanna contribute with a milestone of your own?

Popularity: 3% [?]

I had the chance to be email-viewed by Brett Iredale from Nowhiring on matters recruit.net. Give it a read, it might help understand a bit more the difference between a job board and a job search engine; you can also get the scoop on how it is partnering with one of the top three job boards in Oz.

And just to ensure that you know this has more than sentimental value, there is one hot lead out of the post.

Popularity: 3% [?]

Back in the day when I was responsible for the Hudson sites, we were pretty safe to bet on fresh content to encourage repeat visitors: new jobs and current salary data were consistently the most popular sections of the sites.

This was not a surprise: professionals always want to benchmark themselves especially as they move jobs, and hiring managers and HR people also wanted to stay informed on how well they were paying (or not).

This came to mind when I got wind that from today recruit.net was including salary data at job level (or its closest approximate) in its summary results page. Interestingly, the salary data comes from Payscale, a well-known online provider of remuneration info in the US. I must admit, I was gladly surprised they had information for the region (recruit.net has kicked off the service for Australia and India first).

I’ve had a few clicks and I would say the salary brackets shown are indicative enough; there are also a few blanks for the more obscure roles but I expect the information to get richer. The pay off for Payscale is that visitors can continue from the recruit.net links onto ordering for a personalised salary report (you can order a basic one for free too)

I think there’s still appetite for salary data, so I expect the widget will be pretty useful for job seekers. Give it a go!

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Popularity: 3% [?]