LatinOcean - Marketing and Web Technologies Applied to Talent Management

Just as it gets to be less simple to be hired in Australia (it’s a Thursday, that’s as witty as I can be before the week’s end), Simply Hired launched this week their local Australia site - together with other English-based sites around the world.

Job search engines have received some air time a while back (not all of it great, e.g. content snatchers, blah blah), mainly via myspider.com.au, Ansearch’s jobsinoz and recruit.net (for which I did a bit of consulting back in the day).

I think their role in the ecosystem is still in the making (i.e. distribution partner to job boards? to direct employers? alternative to a niche strategy?… well we have the whole economic downturn to work it out.

I hope you are having a nice week

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Act 1: Thursday evening. Jorge is reluctantly watching Law and Order on FTA TV

Act 2: Commercial break. The latest VW EOS ad screens. The song for the ad reminds Jorge of the song that Julia Delpy’s character in ‘before sunset’ sings to Ethan Hawke’s whilst they are in her Paris apartment

Act 3: Jorge looks for the name and artist for the ad song online. Yahoo answers and Answer Bank yield old results - looks like the EOS has a bit of a reputation re. using catchy songs

Act 4: YouTube’s EOS ad clip comments provide the song and singer names

Act 5: Jorge goes to iTunes and buys/downloads the song. Jorge is definitely not going to buy an EOS in the foreseeable future

Act 6: Jorge goes back to the couch secretly hoping that Basia Bulat is paying VW for advertising/royalties, not the other way around

Have a great long weekend

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This is the 2008 snapshot. There are no Australian companies in there but I think they / you can work out where they might be if they were to be included.

Get the full report from Taleo (free registration)

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I would not mind looking at job ads in this format

Or, has anyone done it already, let me know

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In case you are already playing in Asia or are planning to enter the market, you may want to consider having a .asia website for the region. (e.g. talent2.asia, michaelpage.asia, hudson.asia).

You were able to get a .asia top level domain since around mid-march and it’s still early stages. Last time i checked the process is a little more protracted than the registration of other domains (.com et al) and I think it is a more expensive too.

A couple of people I have spoken to think this is a rip off. Although I don’t have a major problem with the conspiracy theory, my view is that for a few hundred dollars it’s worthwhile going through the process and see if the new domain takes off. To me that’s a better option than losing a web address that I would have liked to own because it goes with my regional presence, branding, etc.

If you need a hand with this drop me an email jorgeatlatinocean.com, though it is pretty easy

cheers.

referred site: The DotAsia Organisation

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