Act 1: Thursday evening. Jorge is reluctantly watching Law and Order on FTA TV

Act 2: Commercial break. The latest VW EOS ad screens. The song for the ad reminds Jorge of the song that Julia Delpy’s character in ‘before sunset’ sings to Ethan Hawke’s whilst they are in her Paris apartment

Act 3: Jorge looks for the name and artist for the ad song online. Yahoo answers and Answer Bank yield old results – looks like the EOS has a bit of a reputation re. using catchy songs

Act 4: YouTube’s EOS ad clip comments provide the song and singer names

Act 5: Jorge goes to iTunes and buys/downloads the song. Jorge is definitely not going to buy an EOS in the foreseeable future

Act 6: Jorge goes back to the couch secretly hoping that Basia Bulat is paying VW for advertising/royalties, not the other way around

Have a great long weekend

This is the 2008 snapshot. There are no Australian companies in there but I think they / you can work out where they might be if they were to be included.

Get the full report from Taleo (free registration)

2008quadrant

I would not mind looking at job ads in this format

Or, has anyone done it already, let me know

In case you are already playing in Asia or are planning to enter the market, you may want to consider having a .asia website for the region. (e.g. talent2.asia, michaelpage.asia, hudson.asia).

You were able to get a .asia top level domain since around mid-march and it’s still early stages. Last time i checked the process is a little more protracted than the registration of other domains (.com et al) and I think it is a more expensive too.

A couple of people I have spoken to think this is a rip off. Although I don’t have a major problem with the conspiracy theory, my view is that for a few hundred dollars it’s worthwhile going through the process and see if the new domain takes off. To me that’s a better option than losing a web address that I would have liked to own because it goes with my regional presence, branding, etc.

If you need a hand with this drop me an email jorgeatlatinocean.com, though it is pretty easy

cheers.

referred site: The DotAsia Organisation

Hope you all had a fab beginning of 2008 – personally, I had a ‘fat’ beginning to the year, after all the holiday food that I am still trying to work off..

Just to bring to your attention what might be the type of online operation we’ll see more of in the coming months if it works for their stakeholders, Recruitment portals or markets are intended to aggregate employers and recruiters and take the friction out of a what is still very convoluted, and therefore costly, exchange. A couple of players coming up with soft and hard launch dates soon:

- VacancyBid, you can catch Danny Nerezov, the 24-year old CEO, on Facebook any day of the week. From their site:

VacancyBid is a Sydney based company which exists to lower the cost hire for employers, and create maximum revenue opportunities for recruiters.

- NeedRM; I met CEO Michael Rhodes many moons ago about this initiative, so I guess the business model has been reasonably worked. The tag line for the company from their homepage:

NEED Recruitment Market is a recruitment revolution that has the capacity to change global business dynamics. As an efficient recruitment marketplace that sits between employers and recruiters, NEED delivers real value to traders by harnessing the speed and global reach of the Internet.

I will be watching with interest to understand how they go to market and how well received they are specially in the context of:

- the continued growth of the BPO/Managed services deals between employers and one agency which brings its own exchange platform, thus locking out unauthorised delivery by other agencies

- the continued scarcity of talent, e.g. recruiters wondering “why do I need to go and bid for work which may not be overly profitable if I still have job orders I cannot fill?”

- the fact that these markets may rely on externally sourced data to reveal its effectiveness, that is employers/recruiters have to go back to the system and flag an engagement as closed (person placed)

In some ways, recruiters are already bidding for work using the classifieds model: if the see company abc publishing an ad for an accountant on a job board, I won’t be surprised if they receive a few calls from agencies canvassing the demand on an ongoing basis.

As I said, the marketplace is still partially intermediated. There’s a few challenges, I certainly don’t have the solution. My bet is technology alone will not diminish friction.

have a great year

Had you asked me at the beginning of the year: will you be in Vizag for business in 2007? I would have honestly said no.. but here I am. This is all part of the plot to justify why I have not been writing – or reading – blogs in the last couple of months or so. More details soon.

Anyhoo, I was reading today about how LinkedIn is not going to be bought by News… Just in case they change their minds and/or Nye stops playing cat and mouse, I reckon this is a fab purchase because it enables News to

a) move up the value chain re. employment [from classifieds (immediate placements) to relationships with professionals (workforce planning)]

b) nurture an interesting audience for its other advertising and content

So there

Have a great weekend

No reason why they or you shouldn’t have a go

From PC World, quite an uncommitted article but this in my view is just the tip of the iceberg. I will see if I can dig down a piece from the 90′s that said that job boards were kinda looking good at the time, though most of the candidates were still coming from print ads.

Taleo has new plans to join Facebook as a way to give small- and medium-sized business customers the ability to network and source passive candidates.

Slowly but surely, we’re moving towards a multi-channel sourcing platform.

Via Ross Dawson’s blog

From the press release, this is how it’s meant to work

…if a user is browsing for hybrid cars in Yahoo! Autos and has selected San Francisco as their default location in Yahoo! Weather, Yahoo!’s SmartAds platform can assemble and deliver a display ad in real time that showcases a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates. This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer.

Back to recruitment advertising, I guess there will be no problem to display a job opening at the dealership, or the car manufacturer, or a San Francisco local council opportunity for an environmental engineer, etc.

Let’s contain the excitement until the service is launched locally.

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