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A car going for a song: consumer behavior in six acts

Advertising, Companies, google, Marketing, Search, technology, yahoo No Responses »

Oct 022008

Act 1: Thursday evening. Jorge is reluctantly watching Law and Order on FTA TV

Act 2: Commercial break. The latest VW EOS ad screens. The song for the ad reminds Jorge of the song that Julia Delpy’s character in ‘before sunset’ sings to Ethan Hawke’s whilst they are in her Paris apartment

Act 3: Jorge looks for the name and artist for the ad song online. Yahoo answers and Answer Bank yield old results – looks like the EOS has a bit of a reputation re. using catchy songs

Act 4: YouTube’s EOS ad clip comments provide the song and singer names

Act 5: Jorge goes to iTunes and buys/downloads the song. Jorge is definitely not going to buy an EOS in the foreseeable future

Act 6: Jorge goes back to the couch secretly hoping that Basia Bulat is paying VW for advertising/royalties, not the other way around

Have a great long weekend

Yahoo! launches SmartAds (too close to Smart@ss for me but what do I know)

branding, Companies, recruitment, technology, Tools, yahoo No Responses »

Jul 032007

Via Ross Dawson’s blog

From the press release, this is how it’s meant to work

…if a user is browsing for hybrid cars in Yahoo! Autos and has selected San Francisco as their default location in Yahoo! Weather, Yahoo!’s SmartAds platform can assemble and deliver a display ad in real time that showcases a hybrid vehicle from a major auto brand, as well as local dealer information and current lease rates. This provides a relevant experience to the user and allows the marketer to reach a user who is likely to become a customer.

Back to recruitment advertising, I guess there will be no problem to display a job opening at the dealership, or the car manufacturer, or a San Francisco local council opportunity for an environmental engineer, etc.

Let’s contain the excitement until the service is launched locally.