LatinOcean - Marketing and Web Technologies Applied to Talent Management

Throughout my time as a LinkedIn user, I have received a large number of invitations to connect. Every one of these invitations can be grouped in three categories that are represented with the following real and recent examples:

Example 1:

Jorge

I’d like to add you to my professional network on LinkedIn.

-Joe

Example 2:

Jorge,

I am reaching out to you as a fellow member of (another online network).

I would love to connect with you to share networks.

I do understand that you might choose not to accept my invitation. If that is the case please ARCHIVE the invitation instead of saying you don’t know me.

I appreciate your time.

- Joe

Example 3

Jorge

I’d like to add you to my professional network on LinkedIn. We are connected through a number of different people and the X Talent Conference group and I was impressed when I saw your profile. I am seeking to create a powerful network of fellow professionals from around the world that I can learn from, share with and develop best practice to use every day. I thank you for your consideration.

-Joe

What matters most to you?. Is it:

- How interested/beneficial it is for you to connect to Joe?
- The style of the invitation and how much ‘effort’ the inviter has made in producing a customised invitation?
- The fact that you don’t know Joe